Selling a house in 177 minutes....
Once you've decided to sell, this scenerio is basically a dream come true.
It's what everyone hopes for, hit the market, get flooded with showings, and then an instant offer or even multiple offers.
Best case scenerio.
How does this happen?
First off, let's dispell some misconceptions about properties that sell like this.
Misconception number 1: The agent priced it too low.
Nope, not in this case. (I can't speak for other agents or other scenerios) But as a matter of fact another agent had this property for sale (for less!) before me and it didn't sell.
Misconception number 2: It's spring market, everything sells.
That couldn't be further from the truth, buyers are intelligent, the are educated about the market, and the know what they want. They have lots of choice, and quite often lots of time to pick the perfect home. This is a very competitive market. There is no guarantee that you will see a sold sign without a very strategic plan in place.
Okay, onto the fun, 'sold sign' producing stuff..
Numero Uno! Great clients! People who really want to sell their home, they consider you a professional, listen carefully to your plan, help execute everything based on careful instruction, which also includes their active involvement in selling their home.
Knowing your demographic. You have to know your buyer base, study the solds, look at the data, days on market, prices, finishes, etc. Who is buying this neighbourhood? what are they looking for in a home & a community? What are they likely to spend on the product you are offering?
Advertise to them, specifically to them. There's no point spending market dollars and hours of preparation to advertise a family home to empty nesters or first time condo buyers.
Tough love. Quite often I get asked how is it that all of my listings seem to look like 'magazine houses', what a fantastic compliment! But, this is not by accident my friends. No no, lots of planning & direction (and usually de-cluttering) goes into the preparation & marketing of your largest investment. We are definately trying to entice qualified buyers to see your home as the very best option for them.
Staging. Of course I do it! And I'm not afriad to get in there and haul furniture around all while donning a fantastic pair of heels either :) You know the feeling you get when you walk into a nice hotel lobby? or arrive at your all-inclusive destination to be greeted by wonderful sights, sounds & smells? A visitor to your home, that is considering spending a very large amount of money, deserves this same experience.
There are a few other propriatary systems that include things like, wording & peoples natural reaction to specific phrases in write-ups, visuals in marketing that go back to my graphic designer days, and include things like optical centres which draw people in, all really geeky stuff that helps sell my properties. I won't get into this stuff because you would fall asleep.
At the end of the day, this is our goal with every single home, it doesn't always work out this way, but the effort is there every single time.
Congrats to my sellers and their 177 minute whirlwind night of selling their home.